But on Pinterest, a Pin’s half-life is 3 and a half months! Your efforts on Pinterest will keep working for you long after you saved that Pin. The half-life of a Facebook post is about 30 minutes and on Twitter, it’s about 18 minutes. The half-life of a social media post is the time it takes for the post to reach 50% of its all-time clicks and views. Pinterest content also has a much longer life than content shared on social media. According to Pinterest, nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase and 85% of weekly Pinners have purchased something based on Pins they see from brands. Like we said earlier, Pinners are already looking for information and inspiration and many of them are actively shopping on Pinterest. Pinterest is less of a social networking site and more of a search and visual discovery engine. People use Pinterest differently than they do social media platforms. What Makes Pinterest Different from Other Social Platforms? If you’re unsure of where to begin, here’s how to use Pinterest. If you are already creating content - whether that’s blog posts, podcast episodes, YouTube videos, or lead magnets - then you need to add Pinterest to your marketing strategy. According to Pinterest, it takes half as many impressions to convert someone on Pinterest as on other platforms. The users on Pinterest want answers to their questions and you can answer them on Pinterest, introducing them to your brand and building that know, like, and trust factor faster than you could on another platform.

Unlike Facebook or Twitter, where people are joining to connect with their friends, Pinners are seeking answers, ideas, and inspiration.īecause Pinners are already looking for what to do or buy next, advertising and marketing your business is a natural fit. Pinners are actively searching for information about particular topics.

With more than 400 million monthly active users on Pinterest, the visual discovery app can help drive strong business results among its growing audience of Gen Z, millennials, and men.Īnd those users aren’t just passively scrolling either. If you haven’t gotten started using Pinterest for your business, you’re in the right place! We’re going to walk you through how to use Pinterest for beginners and what you need to set yourself up for success. The news is out! MeetEdgar is a Pinterest Marketing Partner and you can schedule your Pinterest Pins with MeetEdgar.

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