You’ll see the interest in that topic over time, which regions show the most interest, and other keywords people are searching for related to that query. To use Google Trends, start by typing in a keyword. Google Trends gives you a clear picture of how specific trends change over time and how people’s searching patterns around it change. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy. Best free keyword research tools Google TrendsĪs the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. And Yoast also has excellent features to help you improve the shareability of your posts on social media. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site.

The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. If your site runs on WordPress, install and activate the Yoast plugin to begin. The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. You can also identify and fix dead links on your site and redirect URLs to new pages. When you indicate what keyword you’re targeting, this plugin suggests ways to increase your ranking for that keyword. Rank Math gives your content an SEO score for each page. Simply download and install this plugin to your WordPress website to begin using it. It lets you add meta titles, descriptions and structure your data more easily. Rank Math is a WordPress plugin that helps you optimize your website content. Best free on-page optimization tools Rank Math Plugin Here’s a breakdown of 10 of the best free SEO tools and software. SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts. SEO tools can help you identify ways to improve the discoverability of your site.

Doing so will ensure your posts are as optimized as possible. When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy.

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